Fendi is the fashion house of Italy known for its famous baguette bags. When it started its activity in 1925, it solds goods of fur and leather in the city of Rome. Later run by such creative personality as Karl Lagerfeld it developed into thriving brand with FF famous logo introduced by Lagerfeld. Fur collection in Florence in 1969 showed fantastic designs created without sacrificing its supreme quality. The company success is expressed in the sum it was sold for in 1999 - $850 mln. When we speak about the Italian fashion and its contribution to the history of the fashion world, the list of main brands would not be full without Fendi. The ability of the company to make steps which change the usual course of things, which makes norms of the fashion world to be rewritten, turns this company into progressive one. It has unconventional bold approach, which fights the rules and is ultimately victorious in this battle. Dazzling designs offered by Fendi mark the coming of another era – the era of lady like look with its extravagant garments, which dominated on the fashion shows. Getting the biggest profit from accessories, Fendi is a recognized trendsetter and is like a lighthouse for those who wait for guru revelations to be on the top of the wave in the fashion world.
