Lanvin is one of the basic classic French fashion brands. It is famous, popular, chic and elegant. It offers a wide range of fashion clothing, shoes and fragrance. Do you know the story of this fashion brand? Let me drop here a few lines regarding the glory of Lanvin. I think it might be pretty interesting to know the origins of the fashion brand you love!
Lanvin fashion brand was established in1890 in Paris by Jeanne Lanvin (1867-1946). She began offering custom children’s clothing. Later, Lanvin started making dresses for their mothers, and some of the most famous names in Europe were included in the clientele of her new boutique on the rue du Faubourg Saint-Honoré, Paris. In 1909, Lanvin joined the Syndicat de la Couture, which marked her formal status as a fashion designer. In 1925 she introduced first fragrances; later men’s clothing fashion line appeared. In 1926 women’s sportswear, furs, and accessories were offered by Lanvin fashion house.
When Lanvin died in 1946, ownership of the firm was ceded to the designer’s daughter, who shared management of the firm from 1942 with a cousin and then a fashion-industry expert. Because Marie-Blanche de Polignac was childless when she died in 1958, the ownership of the House of Lanvin went to a cousin, Yves Lanvin. The company has shuttled from here and there, beginning in March 1989 when Britain’s Midland Bank bought a stake in the company from the family. In February 1990, Midland sold Lanvin to Orcofi, the French holding company led by the Vuitton family. From Orcofi, 50% of the House of Lanvin was acquired by L’Oréal in 1994, 66% in 1995 and 100% in 1996. Under L’Oréal’s diverse umbrella, an array of CEOs who circulate within the French fashion industry directed the company.
Lanvin has received a new stage of popularity in May 2009 when Michelle Obama was photographed wearing a pair of Lanvin sneakers of suede, with grosgrain ribbon laces and metallic pink toe caps while volunteering at a Washington, D.C. food bank. On December 4th, 2009, Lanvin opened their first US boutique in Bal Harbour, Florida. The reported cost of these sneakers is $540! But you can get them for just $250 in our online fashion store LoveAndChic.com!
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